Don’t just say people need to be educated. Figure out how to tell the risk story.
We’ve talked about storytelling a lot on barfblog. Doug and I published a couple of papers a few years ago on using narratives to impact food safety behaviors (here and here). Doug has always stressed the importance of not only being a good storyteller, but that there’s structure to a good story.
I just watched Don Schaffner give a talk on food safety risk assessment at the Dubai International Food Safety Conference and while some might consider it a dry concept, Don told two stories that exemplified how it all works.
And there’s this classic from Kurt Vonnegut.