44 sick with Salmonella: Frozen chicken thingies strike again, in Canada

So why did it take until the end of June to report on people who became sick from between Feb. 7 and May 23?

chicken.thingies.raw.cookCanada is hopeless on some things.

Frozen and raw breaded chicken products are the culprits behind 44 recent cases of Salmonella illness in Ontario, Quebec, Nova Scotia and Newfoundland and Labrador, says the Public Health Agency of Canada (PHAC) in a notice it issued Sunday morning.

The 44 cases happened in Ontario (28), Quebec (12), Nova Scotia (2) and Newfoundland and Labrador (2). Twelve people were hospitalized as a result. No deaths have been reported.

The video below is from Mar. 2008.

Direct video observation of adults and tweens cooking raw frozen chicken thingies 01.nov.09

British Food Journal, Vol 111, Issue 9, p 915-929

Sarah DeDonder, Casey J. Jacob, Brae V. Surgeoner, Benjamin Chapman, Randall Phebus, Douglas A. Powell

http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=6146E6AFABCC349C376B7E55A3866D4A?contentType=Article&contentId=1811820

The purpose of the present study was to observe the preparation practices of both adult and young consumers using frozen, uncooked, breaded chicken products, which were previously involved in outbreaks linked to consumer mishandling. The study also sought to observe behaviors of adolescents as home food preparers. Finally, the study aimed to compare food handler behaviors with those prescribed on product labels.

raw.chicken.thingies.outbreakDesign/methodology/approach – The study sought, through video observation and self-report surveys, to determine if differences exist between consumers’ intent and actual behavior.

Findings – A survey study of consumer reactions to safe food-handling labels on raw meat and poultry products suggested that instructions for safe handling found on labels had only limited influence on consumer practices. The labels studied by these researchers were found on the packaging of chicken products examined in the current study alongside step-by-step cooking instructions. Observational techniques, as mentioned above, provide a different perception of consumer behaviors. Originality/value – This paper finds areas that have not been studied in previous observational research and is an excellent addition to existing literature.