The Public Health Agency of Canada is collaborating with lotsa other bureau-types to investigate an outbreak of Salmonella Enteritidis infections in four provinces with cases of human illness linked to frozen raw breaded chicken products.
PHAC feels compelled to tell Canadians the risk is low and illnesses can be avoided if safe food handling, preparation and cooking practices are followed when preparing these types of food products. This outbreak is a reminder that frozen raw breaded chicken products contain raw poultry and should be handled and prepared no differently from other raw poultry products.
It’s the just-cook-it stance, which doesn’t account for cross-contamination, and utterly fails to account for the BS marketing that companies use to market this shit (see video below, when we had no idea how to shoot video).
Currently, there are seven cases of Salmonella illness in four provinces: British Columbia (1), Alberta (4), Ontario (1) and New Brunswick (1). Two people have been hospitalized. No deaths have been reported. Individuals became sick between April and May of this year. The majority of cases (71%) are male. The average age of cases is 26 years.
It’s the end of June. How much time is needed to go public with an identifiable foodborne risk? And no company identified? A public health disgrace.
Direct video observation of adults and tweens cooking raw frozen chicken thingies (not the real title)
British Food Journal, Vol 111, Issue 9, p 915-929
Sarah DeDonder, Casey J. Jacob, Brae V. Surgeoner, Benjamin Chapman, Randall Phebus, Douglas A. Powell
Purpose – The purpose of the present study was to observe the preparation practices of both adult and young consumers using frozen, uncooked, breaded chicken products, which were previously involved in outbreaks linked to consumer mishandling. The study also sought to observe behaviors of adolescents as home food preparers. Finally, the study aimed to compare food handler behaviors with those prescribed on product labels.
Design/methodology/approach – The study sought, through video observation and self-report surveys, to determine if differences exist between consumers’ intent and actual behavior.
Findings – A survey study of consumer reactions to safe food-handling labels on raw meat and poultry products suggested that instructions for safe handling found on labels had only limited influence on consumer practices. The labels studied by these researchers were found on the packaging of chicken products examined in the current study alongside step-by-step cooking instructions. Observational techniques, as mentioned above, provide a different perception of consumer behaviors.
Originality/value – This paper finds areas that have not been studied in previous observational research and is an excellent addition to existing literature.