Websites on stickers so consumers know where their food is from: a cool idea 10 years later

About every 10 years I, briefly, become cool, at least in my own mind.

In high school in the late 1970s, I played air bass in an air band called Tone Deaf for one memorable performance. I should have stuck with it; 30 years later, kids are shelling out millions to play air whatever in Guitar Hero.

In 1991, Nirvana came out with grunge, Canadian Neil Young was the godfather and my closet of plaid shirts otherwise known as Kenora dinner jackets was all the rage.

Today, Canadian Press predicted that in 2009, products from apples to chicken will carry codes purchasers can enter into a website for sourcing details. When I started working on the on-farm food safety program with the Ontario Greenhouse Vegetable Growers back in 1998, I said, hey, you growers are doing this great food safety stuff, you should at least put a url on those stickers so those shoppers who want to know can find out all about your great food safety program.

Guess it wasn’t cool enough.