New Canadian organic logo is pornographic?

Raise a butter tart and Molson Export – or Labatt Crystal if you’re into the skid stuff – it’s Canada Day, the celebration of the July 1, 1867 enactment of the British North America Act, which united Canada as a single country of four provinces.

The N.Y. Times has a fun piece of famous ex-pats saying what they miss most about Canada – original Coffee Crisp chocolate bars seems to be the best thing folks can conjure up – but more importantly to some, the new Canadian organic food logo went into effect (below, left, exactly as shown).

Organic is a production standard. Doesn’t mean anything about quality, taste or safety. It’s a marketing concept, but now they have their own label.

All produce will have to be completely organic to be stamped with the logo, while products with multiple ingredients must have 95 per cent organic content.

Farmers who want their produce to carry the new "Canada Organic" label have to apply in writing for certification. The application must include:

* The name of the agricultural product.
* The substances used in its production.
* The manner in which those substances are used.

The logo will also be used on USDA-certified organic products imported from the United States.

Between 70 and 80 per cent of all organic products available in Canada are imported primarily from the U.S., according to government figures.

My group has written extensively about organic and conventional food safety – it’s just not on. There are good farmers and bad farmers, conventional, organic and otherwise.

But this logo? I sent it to a few of my colleagues and asked them what they thought – all the results were too pornographic to publish here. Maybe on twitter.