Eat Me Daily: Creepy Chinese food safety ads

The folks over at Eat Me Daily have unearthed three food safety advertisements produced by the Beijing Women & Children’s Development Foundation.

“(They) are nicely executed but super-creepy: Kids enjoying themselves in playgrounds built out of giant food, etc. But on closer inspection, the pizza slices are topped with shards of glass, the hamburger is a scorpion-burger, sushi is infested with bugs, the jello is spiked with thumbtacks, a beehive stands in for a lollipop, and a landmine is disguised as a melon. The tagline, as translated by
Ads of the World, "Do you really know about his food?"

I have asked a Chinese language colleague to try and translate the text in the adverts.

Addendum, from a Chinese instructor at Kansas State University:

The direct translation does sound like something else going on behind the scene (worries under line)

First one: His world is really safe?
Second:  His world is really worry free?
Third:  His world did you see/watch carefully?

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About Douglas Powell

A former professor of food safety and the publisher of, Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey. Download Doug’s CV here. Dr. Douglas Powell editor, retired professor, food safety 3/289 Annerley Rd Annerley, Queensland 4103 61478222221 I am based in Brisbane, Australia, 15 hours ahead of Eastern Standard Time