The California Leafy Greens types got $250,000 to inform (they said educate) Canadian consumers about its food safety mandates.
“We want to gauge the impact of a program like the LGMA on consumer confidence,” said Scott Horsfall, chief executive officer of the Sacramento-based organization.
Mike Hornick of The Packer reports LGMA has already surveyed Canadian consumers, and plans to do so again at the program’s end.
Just 10% of those surveyed said they were aware of the LGMA’s food safety processes, and 56% said they’re concerned about the safety of leafy greens.
“It’s a number that gives us pause, consistent with numbers you see in the U.S.” Horsfall said. “At the end we’ll see if we’ve moved anyone.”