Self-reported food safety behaviors are as reliable as Joseph Smith using golden plates to translate the book of Mormon.
But, the UK Food Standards Agency keeps cranking them out, so here are the lowlights:
• Those most likely to report food safety practices in line with FSA recommendations are: women, aged under 65 years, living in Northern Ireland, of white ethnicity, married or cohabiting.
• People in households with young children (under the age of five) are more likely to report behaviors in line with recommended food safety practice than those with older or no children.
• Half of those who currently access information on preparing and cooking food safely, receive this information from retailers and food producers, with slightly fewer citing TV and radio, friends and family, or books and newspapers.
• Men and those in the oldest age group (65+ years) are most likely to say they do not currently look for information on food safety.
While there is likely to be a link between knowledge and reported food safety behavior, there is little evidence of an association between attitudes and reported behavior.
Maybe FSA should stop wasting money on this?