The U.K. FSA has declared war on Campylobacter, a pathogen that I had my own run-in with in 2009. Food safety coverage often impacts purchasing choices and market researchers in the U.K. suggest that chicken sales have dropped over last year. According to meatinfo.co.uk , the market for whole chicken sales has dropped almost 4%.
The latest sales statistics, released by consumer knowledge company Kantar Worldpanel, indicate that the focus on the bacteria has affected whole chicken sales. Spending for the 12 weeks ending 7 December decreased by 3.8% compared to the same period last year, while the volume sold decreased by 6.8%.
Market researcher Mintel said: “Concerns about cooking safely with raw chicken are likely to have been heightened by the campylobacter scandal. While many people may simply be extra careful when preparing and cooking chicken, it may also deter some consumers from buying raw chicken to eliminate risk.”
However, a number of retailers suggested that the their chicken sales had not been affected by the scare, including Marks & Spencer and Lidl. A Lidl spokesperson said: “Our poultry sales have remained steady, as we continue to work in partnership with our suppliers to reduce the levels of campylobacter in raw chicken.”
No word from Tesco on their sales.