I’ve never been one for survey-dictated demographics. Born at the end of the baby boom, too early for what ever came next, all I know is I had to suffer through disco in high school.
NPR says the WastED salad has been available at Sweetgreen restaurants, making use of the restaurants scraps – broccoli leaves, carrot ribbons, roasted kale stems, romaine hearts, roasted cabbage cores, roasted broccoli stalks and roasted bread butts all mixed with arugula, Parmesan, spicy sunflower seeds and pesto vinaigrette.
I wanna barf.
Both consumers and food purveyors are focused on removing GMOs, artificial ingredients, preservatives, antibiotics and growth hormones from food. Even fast-food outlets are using more eggs from cage-free chickens and dumping ingredients that have been genetically modified.
Millenials – now more numerous than Baby Boomers – have a huge impact. The corporate food world is keenly interested in how and what this large group of consumers eats. And they do buy and eat differently than older generations. They order ingredients online, learn to cook from You Tube as well as cookbooks and websites. They care about the environment, ethical treatment of animals and community. They frequently use food delivery services rather than going to the supermarket, and order meal kits that deliver prepared ingredients.
Do they care about food safety?