Those hens laid 550 million eggs tainted with a toxic strain of Salmonella enteritidis, which in turn ended up on grocery store shelves. The eggs were broken into skillets, whisked into mayonnaise, and ended up sickening as many as 6,200 Americans in what would become the largest egg recall in U.S. history. The U.S. Department of Agriculture and the Food and Drug Administration quickly passed laws to reform egg safety—but not before consumers had seen the crack in the industry’s veneer.
TEN Ag Tech, a Southern California–based startup aims to take the existential crisis out of your egg purchase. The tech company seeks to keep the egg industry accountable in two ways. First, it offers mobile-based apps that increase transparency on farms by monitoring human behavior—i.e., keeping track of who enters and leaves a hen house. Second, it engraves each individual egg with its own (nontoxic, naturally) gold laser barcode. Input that barcode onto the Naturally Smart Egg website, and you’ll instantly know everything about that egg’s origins: the breed of hen that laid it, the production method that spawned it (cage-free, traditional caged production, or free-range), and the moment it was packed within 180 seconds.
If this is all beginning to sound like a certain Portlandia skit—you know, that one where the couple interrogate their waitress about Colin, the chicken they will be enjoying—then you’re on the right track.
It’s that, plus data. TEN Ag Tech seeks to “reconnect consumers to the farms that feed them,” according to its website. Since last July, consumers have been buying the company’s Naturally Smart eggs on the shelves of Chicago’s high-end Mariano’s grocery stores, a division of Kroger.
TEN Ag Tech’s vision is not limited to eggs: In February, the company will debut its traceable technology for coffee and meat. The goal is to prevent foodborne illness debacles like the recent outbreaks at fast-casual chain Chipotle. “As monoculture grows, companies like Chipotle are creating alternative realities, fresh food, local foods coming from local places,” says Jonathan Phillips, the company’s president and CEO. “The question is: When you’re dealing with 40,000 farms, how on Earth do you ensure that they’re all producing food for you safely? Our tech begins to solve that problem.”
But when it comes to helping us avoid outbreaks in the first place, this kind of data may be useless, says Ken Anderson, a poultry-extension specialist at North Carolina State University who focuses on egg processing, production, and safety. That’s because in most cases, contamination takes place after the production process, whether in a grocery store, a restaurant, or in your own kitchen. “It’s workers at a grocery store. It’s consumers opening up the egg cartons. It’s people transferring eggs to plastic cartons in their fridge,” says Anderson. “Those little things all add up and add a potential for contamination totally separate from how the eggs were produced.”