Food safety and marketing folks should get together and improve messaging

One of the common discussions I have with industry folks is around the disconnect between marketing and food safety. The good food safety people will remain nameless, but a few times a year I hear at a meeting or via email/text/DM that someone in their organization doesn’t get food safety and puts stuff out without thinking of consequences.

John Bassett, friend of the blog (and pod) you can find him at @foodriskguy on Twitter, a great food safety risk assessment dude called out some folks at My Food Bag NZ (a Blue Apron-type meal service) for missing the mark on their messaging.


The good folks at My Food Bag responded with a canned response. I’d rather hear from their food safety folks.



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About Ben Chapman

Dr. Ben Chapman is a professor and food safety extension specialist at North Carolina State University. As a teenager, a Saturday afternoon viewing of the classic cable movie, Outbreak, sparked his interest in pathogens and public health. With the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Through reality-based research, Chapman investigates behaviors and creates interventions aimed at amateur and professional food handlers, managers, and organizational decision-makers; the gate keepers of safe food. Ben co-hosts a biweekly podcast called Food Safety Talk and tries to further engage folks online through Instagram, Twitter, Facebook, YouTube and, maybe not surprisingly, Pinterest. Follow on Twitter @benjaminchapman.