Marketing food safety: take control or the following (gross) images will proliferate

Found this on youtube. Apparently it’s a promotion for “growth hormone free beef” by and won the 2006 Young Directors Award.

For everyone who says consumers need to be educated about things like growth hormones, or raw milk, or food safety, this is an example of the competing image. The video below is marketing food safety.

Retailers and manufacturers need to get beyond old-school thinking about food safety and start marketing directly to consumers.