Eat Me Daily looks like a decent enough food blog that found a chicken producer doing what I told the Ontario greenhouse vegetable growers they should be doing 10 years ago: if not marketing food safety directly, at least provide information for those who care, in the form of a url that the inquisitive type could follow up on at home.
So we were at the grocery store this weekend, and came across a Murray’s Chicken with a sticker on it with a Farm Verification code, offering to let us "find out where this chicken came from and learn more about the family that raised it." … It even hooks into the Google Maps API to show you exactly where the farm is on a map. … Our code, 0289, revealed that our chicken was raised at 1020 Alvira Rd in Allenwood, PA 17810 by David Bowers. Hats off to you Mr. Bowers, that was one tasty chicken.
I agree with Eat Me Daily. Awesome. And one day, I will be cool.