Coles is one of the two major supermarkets in Australia.

They recruit celebrity chefs like Heston-norovirus Blumenthal and Curtis-aren’t-I-handsome Stone, while Woolworth’s goes for Jamie-watch-all-the-food-safety-mistakes-I-make Oliver.

Coles also has a unique set of priorities.

Coles won’t install hand wipes like most U.S. supermarkets have, to deal with inadequate meat packaging and dripping bacterial-laden juices because they cost $0.05 each, put has decided to pull thousands of copies of Harper’s Bazaar Australia magazine featuring a nude Miranda Kerr on the cover because the store’s executives deemed it “inappropriate”.

However, the retail giant has been unable to elaborate on what was the catalyst for the decision to impose the censorship on behalf of its shoppers.