Chipotle’s reputation score goes down

Kinda like some of the adult hockey teams I’ve been on, Chipotle’s reputation, according to Bloomberg, has gone from first to worst.

I don’t know the measures, metrics or scale, so this might fall into the ‘charts and graphs with no science’ category. But like the buzz score, the reputation is dropping.

-1x-1The company’s reputation now ranks below rivals including Moe’s Southwest Grill and Jack in the Box Inc.’s Qdoba, according to a new survey from WD Partners and Nation’s Restaurant News. Last year, Chipotle had the best reputation among Mexican limited-service chains in the U.S.

This entry was posted in E. coli, Food Safety Culture and tagged , by Ben Chapman. Bookmark the permalink.

About Ben Chapman

Dr. Ben Chapman is a professor and food safety extension specialist at North Carolina State University. As a teenager, a Saturday afternoon viewing of the classic cable movie, Outbreak, sparked his interest in pathogens and public health. With the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Through reality-based research, Chapman investigates behaviors and creates interventions aimed at amateur and professional food handlers, managers, and organizational decision-makers; the gate keepers of safe food. Ben co-hosts a biweekly podcast called Food Safety Talk and tries to further engage folks online through Instagram, Twitter, Facebook, YouTube and, maybe not surprisingly, Pinterest. Follow on Twitter @benjaminchapman.