Kinda like some of the adult hockey teams I’ve been on, Chipotle’s reputation, according to Bloomberg, has gone from first to worst.
I don’t know the measures, metrics or scale, so this might fall into the ‘charts and graphs with no science’ category. But like the buzz score, the reputation is dropping.
The company’s reputation now ranks below rivals including Moe’s Southwest Grill and Jack in the Box Inc.’s Qdoba, according to a new survey from WD Partners and Nation’s Restaurant News. Last year, Chipotle had the best reputation among Mexican limited-service chains in the U.S.