Despite Chipotle Mexican Grill’s attempt to move on from a string of high-profile foodborne illness outbreaks, the company’s stock moves Thursday show how fragile its reputation is at the moment.
The stock dipped as much as 3.4 percent in early morning trading following a tweet from Jason Bourne author Eric Van Lustbader that said his editor had been hospitalized after eating at a Chipotle in Manhattan.
“We are aware of the post made on Twitter, however there have been no reports of illnesses at any of our New York restaurants,” Chris Arnold, a spokesman for Chipotle, told CNBC. “Moreover, we have excellent health department scores throughout the city, and we continue to have the highest standards of food safety in our restaurants.”
Chipotle seems to be suffering some Jason Bourne-like amnesia.
“Every time that something like that comes out, yes, it will affect the stock because it potentially impacts … the recovery [in the] near term,” Nick Setyan, a Wedbush analyst, told CNBC. “There is such a lack of visibility right now that every little thing is going to change that variable.”
The illness Van Lustbader reported is unconfirmed at this time, however, other Twitter users have taken to the social media platform to share their experiences with New York Chipotle restaurants.