Rather than focus on the things that make people barf – which Chipotle should know all about – they are now claiming it is the only national restaurant brand without added colors, flavors or preservatives on its entire menu.
l“We have always used high quality ingredients and prepared them using classic cooking techniques,” Steve Ells, Chipotle’s founder and CEO, said in a statement.
“We never resorted to using added colors or flavors like many other fast food companies do simply because these industrial additives often interfere with the taste of the food. However, commercially available tortillas, whether they are for us or someone else, use dough conditioners and preservatives.”
Chipotle now says it uses only local and organically grown produce as well as meats from animals raised without hormones or non-therapeutic antibiotics. None of the 51 ingredients in the restaurant’s foods have been genetically modified but the company still sells soft drinks that contain GMO-containing ingredients.
The company has even released a visual ingredient statement – allowing customers to see exactly what’s being used to create their Chipotle dishes.
Like many other food safety types, I will continue to avoid. Chipotle’s emphasis on marketing bullshit – 21st century snake-oil — rather than safety shows how much they have jumped the shark.
If Chipotle thinks corn, or any of their other ingredients, isn’t genetically modified, then they’re drinking their own jello.