New Zealand ads food safety adverts

The New Zealand Food Safety Authority has just released a couple of new food safety advertisements for television.

Chapman and I looked them over, would have liked a thermometer, and don’t like the message that food safety is simple (otherwise, we wouldn’t all have jobs) but overall the ads seem better than most. As Marshall McLuhan said, those who try to distinguish between entertainment and education don’t know the first thing about either.

What do you think?