The agribusiness program Goldberg developed in 1955 continues to bring business leaders and policy makers from around the world together each year. Throughout his tenure, Ray has written over 100 articles and 24 books on the business of agriculture, including his very latest, Food Citizenship: Food System Advocates in an Era of Distrust.
He was interviewed by podcast host, Brian Kenny: Did you coin the term agribusiness?
Ray Goldberg: I did, together with John Davis. He was the Assistant Secretary of Agriculture under Eisenhower, and he became the first head of the (HBS) Agribusiness Program.
Brian Kenny: The case cites examples of foodborne illness outbreaks in the US. We’re coming on the heels of the recent romaine lettuce issue in the US, which has now occurred, I think, twice in the last few months.
Ray Goldberg: I can describe the romaine lettuce [event], because I talked to the produce manager this morning, and he tells me the cost to the industry was $100 million dollars.
The problem is that romaine lettuce itself, when cold temperatures occur, begins to blister, which make it more susceptible to listeria. When they tried to find the location of that listeria, it came from a dairy herd about 2,000 feet away from where that lettuce was grown. We have a rule that 1,200 feet is far enough, but they actually found listeria a mile away from where that lettuce was concerned, so he feels very strongly that they have to change the rules.
(They seem to be confusing Listeria with E.coli O157 in Romaine, but that’s Haaaaaaaaarvard.)
Brian Kenny: Which gets to another issue that the case raises, which is has the industry done well enough trying to regulate itself? What are some of the things the industry has tried to do?
Ray Goldberg: Under Danny Wegman’s leadership—he was the person in charge of food safety of the Food Marketing Institute that really looked at the whole industry—he got several members of the industry to sit down and create new rules with the FDA, the EPA, the USDA, and CDC, all of them saying we have to have better rules. Produce, as you know in the case, is the most valuable part of a supermarket but also the most susceptible to problems.
Brian Kenny: This gets a little bit to the topic of your book, Food System Advocates in an Era of Distrust. [What[ are the big ideas coming out of your book?
Ray Goldberg: The big ideas are two-fold, that the kind of men and women in the industry have changed from commodity handlers and bargaining as to how cheap they can buy something, or how expensive they can make something, to finally realizing that they have to be trusted. And because they have to be trusted, they have to start working together to create that trust. In addition to that, they realize that the private, public and not-for-profit sectors really need to work together. That’s why I tried to write a book to give people an inkling of the kind of men and women in this industry who really are the change-makers, who are changing it to a consumer-oriented, health-oriented, environmentally-oriented, economic development-oriented industry.
The educational methods enlisted to facilitate food safety certification included group meetings, instructional material delivery, individual farm instruction, and expert instruction. In addition, there were four challenges to food safety certification identified—the needs for motivation, information, clarification, and resources—along with strategies to address the challenges.
The program was found to be limitedly successful, producing ten GAP-certified operations. It was concluded that further evaluation of the educational methods is needed.
An educational program on produce food safety/good agricultural practices for small and limited resource farmers: a case study
Journal of Agriculture and Life Sciences vol. 5 no. 2
A new report into Australia’s 2018 strawberry tampering crisis, which caused catastrophic economic damage to the industry, has found food-tracing protocols need to be strengthened.
Lucy Stone of The Sydney Morning Herald reports the report also found that food safety expertise in the horticulture industry was “variable” due to there being many small businesses, with no regulatory or industry oversight particularly for strawberry farmers (uh, I’m right here).
The “fragmented nature” of the sector also complicated matters with no regulation tracking strawberry farm locations during the crisis, and the use of seasonal or contract pickers muddying traceability.
Food Standards Australia New Zealand (FSANZ) was commissioned by Health Minister Greg Hunt to review the response to the strawberry contamination crisis, which began on September 9 when a man swallowed a needle hidden inside a strawberry.
Within days more reports had been made to Queensland Health and Queensland Police of similar incidents, sparking copycat actions of needles being hidden in fruit across Australia and New Zealand.
The crisis saw strawberry production nationally grind to a halt, with Queensland growers dumping thousands of tonnes of fruit that could not be sold.
Is there a better approach to both protect and enhance consumer confidence in the wake of an outbreak, tampering, or even allegations of such?
On June 12, 1996, Dr. Richard Schabas, chief medical officer of Ontario (that’s a province in Canada), issued a public health advisory on the presumed link between consumption of California strawberries and an outbreak of diarrheal illness among some 40 people in the Metro Toronto area. The announcement followed a similar statement from the Department of Health and Human Services in Houston, Texas, which was investigating a cluster of 18 cases of cyclospora illness among oil executives.
Turns out it was Guatemalan raspberries, not strawberries, and no one was happy.
The initial, and subsequent, links between cyclospora and strawberries or raspberries in 1996 was based on epidemiology, a statistical association between consumption of a particular food and the onset of disease.
The Toronto outbreak was first identified because some 35 guests attending a May 11, 1996 wedding reception developed the same severe, intestinal illness, seven to 10 days after the wedding, and subsequently tested positive for cyclospora. Based on interviews with those stricken, health authorities in Toronto and Texas concluded that California strawberries were the most likely source. However, attempts to remember exactly what one ate two weeks earlier is an extremely difficult task; and larger foods, like strawberries, are recalled more frequently than smaller foods, like raspberries.
By July 18, 1996, the U.S. Centers for Disease Control declared that raspberries from Guatemala — which had been sprayed with pesticides mixed with water that could have been contaminated with sewage containing cyclospora — were the likely source of the cyclospora outbreak, which ultimately sickened about 1,000 people across North America. Guatemalan health authorities and producers vigorously refuted the charges. The California Strawberry Commission estimated it lost $15-20 million in reduced strawberry sales.
The California strawberry growers decided the best way to minimize the effects of an outbreak – real or alleged – was to make sure all their growers knew some food safety basics and there was some verification mechanism. The next time someone said, “I got sick and it was your strawberries,” the growers could at least say, “We don’t think it was us, and here’s everything we do to produce the safest product we can.”
There is a lack – a disturbing lack – of on-farm food safety inspection; farmers need to be more aware of the potential for contamination from microbes (from listeria in rockmelon, for example) as well as sabotage.
There is an equally large lack of information to consumers where they buy their produce. What do Australian grocery shoppers know of the food safety regulations applied to the produce sold in their most popular stores? Do such regulations exist? Who can they ask to find the answers?
The Sydney Morning Herald also notes that in the report published on Friday, FSANZ made several recommendations to prevent similar crises in the future, including greater regulation for the industry.
The lack of a peak soft fruits regulatory body left the small Queensland Strawberry Growers Association “inundated with calls”, while national horticulture body Growcom later helping manage communication.
The crisis prompted Prime Minister Scott Morrison to announce legislation to extend the jail time for anyone convicted of food tampering to 15 years.
Food Standards Australia New Zealand made seven recommendations in its final report, including a recommendation that all jurisdictions review food incident response protocols.
A central agency should be engaged to manage national communication in future food tampering incidents, and communication between regulators, health departments and police should be reviewed, the organisation found.
Triggers for “activation and management of intentional contamination of food” under the National Food Incident Response Protocol (NFIRP) should also be reviewed.
This recommendation was despite the NFIRP not being activated during the strawberry contamination issue. The protocol is a national incident response that can be activated by any agency to manage food incidents.
“Due to the unique criminal nature of this case and associated investigation, the protocol was not triggered,” the report said.
The horticulture sector also needs a representative body to “support crisis preparedness and response”, and traceability measures to track food through the sector needed greater work.
“Government and industry should work together to map the current state of play and identify options and tools for enhancing traceability,” the FSANZ report recommended.
A single national website for food tampering should be set up to give the public clear information, the report found.
The report found greater regulation of the horticulture sector was needed and cited the complexity of small farm and distribution operations as making the investigation difficult.
A suggestion that strawberry farms should be fitted with metal detectors also raised concerns about cost and practicality, while tamper-proof packaging risked shortening shelf life, and criticisms about increased use of plastic packaging.
For 20 years, I have been advising fruit and vegetable growers there are risks: Own them: Say what you do, do what you say, and prove it. The best producers or manufacturers can do is diligently manage and mitigate risks and be able to prove such diligence in the court of public opinion; and they’ll do it before the next outbreak.
To acquire data on contamination with Norovirus in berry fruit and salad vegetables in the United Kingdom, 1,152 samples of fresh produce sold at retail in the UK were analysed for Norovirus.
Of 568 samples of lettuce, 30 (5.3%) were Norovirus-positive. Most (24/30) lettuce samples which tested positive for Norovirus were grown in the UK and 19 of those 24 samples contained NoV GI. Seven/310 (2.3%) samples of fresh raspberries were Norovirus-positive. Most (6/7) of the positively-testing fresh raspberry samples were imported, but no predominance of a genogroup, or any seasonality, was observed. Ten/274 (3.6%) samples of frozen raspberries were Norovirus-positive. The country of origin of the positively-testing frozen raspberry samples was not identified in most (7/10) instances.
The collected data add to the currently limited body of prevalence information on Norovirus in fresh produce, and indicate the need for implementation of effective food safety management of foodborne viruses.
Norovirus in produce sold at retail in the United Kingdom
Cook, N., Williams, L., & Dagostino, M. (2019). Prevalence of . Food Microbiology, 79, 85-89. doi:10.1016/j.fm.2018.12.003
I knew I wouldn’t get into rehab Friday morning because I had been drinking at 3 a.m. in a vain attempt to go back to sleep.
Gotta blow zero to get into rehab, which I’ll do Monday.
But, as I said to one of my rehab buddies, whose life has spun out of control, yet he got 90% in the law courses he has taken, own it. Don’t be ashamed.
He said, I read your blog and it seems you had a falling out with Ben.
I said I’ve had a falling out with my wife of 13 years every week (she’s at hockey practice, 6 a.m. in Brisbane).
Ben, about the same.
Or, the people you are closest with and feel vulnerable enough to share your fears, are the ones to lash out at.
The produce industry needs a similar self-reckoning.
Candice Choi of APwrites that after repeated food poisoning outbreaks linked to romaine lettuce, the produce industry is confronting the failure of its own safety measures in preventing contaminations.
The E. coli outbreak announced just before Thanksgiving follows one in the spring that sickened more than 200 people and killed five, and another last year that sickened 25 and killed one. No deaths have been reported in the latest outbreak, but the dozens of illnesses highlight the challenge of eliminating risk for vegetables grown in open fields and eaten raw, the role of nearby cattle operations that produce huge volumes of manure and the delay of stricter federal food safety regulations.
A contested aspect of the regulation, for example, would require testing irrigation water for E. coli. The Food and Drug Administration put the measure on hold when the produce industry said such tests wouldn’t necessarily help prevent outbreaks. Additional regulations on sanitation for workers and equipment — other potential sources of contamination — only recently started being implemented.
We’ve been saying the same thing for over 20 years.
The food safety efforts are hidden behind layers of bafflegab that consumers don’t care about, with their crying kids at the grocery store, and their partners who don’t understand the stress they are under and all sorts of modern angst.
Tom Karst of The Packer writes that a new survey from food and marketing agency Charleston Orwig found that more than a quarter of consumers said they do not trust the vigilance of the food industry’s safety efforts.
In a blog post called “Food Safety in America – Time to Bolster Consumer Confidence,” the agency reported a survey of 500 consumers found:
When asked if they trusted the food industry for safe food, 48% said they do trust the food industry and 27% said they did not;
More than 77% of consumers say that cooking a meal in their own kitchens is the best way to ensure it is safe to eat;
Restaurants were deemed the second safest, with more than 59% of consumers considering this to be a reliable option;
Just 29% of respondents consider food trucks or public vendors safe and almost 42% considering this option potentially unsafe;
Asked to compare food safety now versus a decade ago, about 35% of consumer said food is safer and 32% said it was less safe;
The survey said 59% of consumers said they assume food from individual farmers, food manufacturers or restaurants is safe if they have not heard about a specific problem;
The survey said that having had a food-borne illness did not make a person think food was less safe than participants overall;
49% of consumers said grains, beans and pasta are the safest foods, followed by fresh fruits and vegetables at 42%;
Leafy greens and lettuce were tied with processed food as the next category of highest concern with 45% of consumers rating them risky, according to the survey; and
55% say meat and poultry are the riskiest to eat; the blog post speculated the divide could be tied to people’s overall perception of what makes up a healthy diet.
I had David Bowie’s Modern Love linked to this post, but just couldn’t do it, because I don’t like David Bowie. Instead you get Pete.
The purpose of this draft compliance and implementation guidance document is to help covered farms comply with the requirements of the Produce Safety Rule, which establishes science-based minimum standards for the safe growing, harvesting, packing, and holding of produce. Entitled “Standards for the Growing, Harvesting, Packing, and Holding of Produce for Human Consumption,” the rule is part of FDA’s implementation of the FDA Food Safety Modernization Act (FSMA).
The draft guidance provides a broad range of recommendations on how to meet the requirements for most subparts of the rule. It also outlines how to determine whether produce or farms may be eligible for exemptions from certain requirements, or from the rule in its entirety.
Specific regulatory or statutory requirements are cited, and in some cases, specified using the word must. The use of the word should indicates that something is recommended, but not required. The use of the word including means options that are not limited to the described items.
You are encouraged to submit comments on the draft guidance within 180 days of the publish date to ensure your comments are considered while FDA works on the final version of the guidance.
In addition to the draft guidance, there is an At-a-Glance overview of key points in each of the nine chapters described below, as well as a glossary of key terms. The overviews summarize important aspects of each chapter. It is recommended that you review the draft guidance itself for complete information.
Friend of the barfblog and fresh food safety advocate Keith Warriner of the University of Guelph has been recognized by the Ontario Centres of Excellence (OCE) with an award.
U of G and Moyers Apple Products were awarded the 2018 Mind to Market Award for Outstanding Research Collaboration and Commercialization on Oct. 17. Awards are given to partnerships that exemplify “the success that is possible when the brightest minds in industry and research collaborate to address today’s most critical issues.”
The commercial truck shipment was crossing at the Blue Water Bridge Oct. 21, and CPB officers with the Port Huron Anti-Terrorism and Contraband Enforcement Team selected it for an enforcement exam, according to a news release.
During the inspection and interview of the driver, officers found plastic wrapped packages in some of the berry boxes. The officers conducted a field test of the suspected narcotics in the packages, and confirmed it was cocaine, according to the release.
“This arrest demonstrates the continued effort by our officers, their dedication to our border security mission and the focus on the export of illicit narcotics” Port Director Michael Fox said in the release.
The driver, a Canadian citizen, was arrested and the case was sent to the U.S. Attorney’s Office for the Eastern District of Michigan. The suspect was turned over to Homeland Security Investigations, according to the release.
Nice to see the American Society for Microbiology catch up (nothing personal, Randy, just idle academic chirping, but at least you get paid).
Fresh produce supply chains present variable and diverse conditions that are relevant to food quality and safety because they may favor microbial growth and survival following contamination. This study presents the development of a simulation and visualization framework to model microbial dynamics on fresh produce moving through postharvest supply chain processes.
The postharvest supply chain with microbial travelers (PSCMT) tool provides a modular process modeling approach and graphical user interface to visualize microbial populations and evaluate practices specific to any fresh produce supply chain. The resulting modeling tool was validated with empirical data from an observed tomato supply chain from Mexico to the United States, including the packinghouse, distribution center, and supermarket locations, as an illustrative case study. Due to data limitations, a model-fitting exercise was conducted to demonstrate the calibration of model parameter ranges for microbial indicator populations, i.e., mesophilic aerobic microorganisms (quantified by aerobic plate count and here termed APC) and total coliforms (TC). Exploration and analysis of the parameter space refined appropriate parameter ranges and revealed influential parameters for supermarket indicator microorganism levels on tomatoes. Partial rank correlation coefficient analysis determined that APC levels in supermarkets were most influenced by removal due to spray water washing and microbial growth on the tomato surface at postharvest locations, while TC levels were most influenced by growth on the tomato surface at postharvest locations. Overall, this detailed mechanistic dynamic model of microbial behavior is a unique modeling tool that complements empirical data and visualizes how postharvest supply chain practices influence the fate of microbial contamination on fresh produce.
IMPORTANCE Preventing the contamination of fresh produce with foodborne pathogens present in the environment during production and postharvest handling is an important food safety goal. Since studying foodborne pathogens in the environment is a complex and costly endeavor, computer simulation models can help to understand and visualize microorganism behavior resulting from supply chain activities. The postharvest supply chain with microbial travelers (PSCMT) model, presented here, provides a unique tool for postharvest supply chain simulations to evaluate microbial contamination. The tool was validated through modeling an observed tomato supply chain. Visualization of dynamic contamination levels from harvest to the supermarket and analysis of the model parameters highlighted critical points where intervention may prevent microbial levels sufficient to cause foodborne illness. The PSCMT model framework and simulation results support ongoing postharvest research and interventions to improve understanding and control of fresh produce contamination.
Postharvest supply chain with microbial travelers: A farm-to-retail microbial simulation and visualization framework
American Society for Microbiology, 10.1128/AEM.00813-18
Claire Zoellner, Mohammad Abdullah Al-Mamun, Yrjo Grohn, Peter Jackson, Randy Worobo