Add air and water, charge more; food processing explained

Stephen Colbert finally figured out what a smart food science professor told me 20 years ago: food processing is all about adding air and water and charging more.

As Colbert said Monday night, “I always try to eat locally, in that if something’s within arm’s reach, I jam it in my mouth.

“This is thought for food.

“As commodity prices soar, candy makers are adding air to recipes.”

When wasn’t air added to recipes?

“Air. The same thing that makes tires delicious.”

“Adding air pockets offers a better mouth experience.”
Paul Pruett

“Mouth experience is also the name of the very worst ride at Epcot”

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