I am always fascinated with the garbage hygiene/food safety messaging that I come across during my travels. The same boring food safety posters over and over again and yet there they are, plastered on the wall doing absolutely nothing. Have we lost complete creativity or are some organizations convinced these actually work? They don’t, they are not compelling and people are not going to pay attention. The intention is admirable but we need to do better.
Ben and Doug devised infosheets as a means to grasp people’s attention and these were tested for validity and work. We are striving to develop Barfblog TV using comedy and behavioral science to convey messaging which could also potentially be used for corrective action plans or monthly food safety messaging at the retail level. The possibilities are endless, let’s be creative.