I don’t let cats or dogs or lizards on my food prep area, and I don’t let anyone plant their behind on my food prep area – who knows where that behind has been.
That’s what I took away from Maple Leaf Foods latest attempt to woo wary customers back to their delicious deli flavor.
Maple Leaf CEO Michael McCain and some other food safety types from the company hosted a dine and lecture for bloggers on May 27 in the Toronto area, to update would-be social media leaders to go forth with the food safety crusade that has taken over Maple Leaf since the 2008 listeria outbreak which killed 22 people.
A number of bloggers have written about this event. They talk about the sweet food, the sincerity of the Maple Leaf types and the super swag. No one raised any hard questions like:
• why did Maple Leaf wait so long to issue a public recall of its killer products in 2008 when epidemiology clearly implicated the product;
• why aren’t listeria test results in Maple Leaf plants made public;
• why aren’t there warning labels on deli meats for at-risk populations, like pregnant women and all those old people that unnecessarily died; and,
• why aren’t Maple Leaf’s food safety efforts marketed at retail so consumers can choose?
Other companies that want to lead are already working in these areas, rather than wining and dining trendy bloggers.
In the U.S., Beef Products Inc. is figuring out how to make all its E. coli tests public, and Cargill is expanding the use of video in its slaughterhouses to enhance animal welfare and food safety.
The Publix supermarket chain in the southeast already labels its deli products to say,
“The Publix Deli is committed to the highest quality fresh cold cuts & cheeses.? Therefore we recommend all cold cuts are best if used within three days of purchase.? And all cheese items are best if used within four days of purchase.”
And not one of the bloggers mentioned, OMG, did you see that those nurses and doctors at Toronto Sick Kid’s hospital said pregnant women can eat all the cold-cuts and raw seafood they want, listeria’s not such a big deal after all.
But all I take away from reading all the blogs is this pic: dude, get your butt off the food prep area.