ABC news reports the rockmelon farm at the centre of the deadly listeria outbreak has been revealed as Rombola Family Farms, authorities have confirmed.

The NSW Food Authority said it was working closely with the farm, located in the NSW Riverina, to determine the exact cause of the outbreak.

Four people died and there have been 17 confirmed cases of listeriosis nationally, linked to the contaminated rockmelons.

That sucks, but the industry has been silent about steps it takes to minimize bugs like Listeria.

It’s not like it hasn’t happened before.

Salmonella, Listeria, people dead, the outbreaks are relatively common in a way they shouldn’t be.

A spokeswoman for the NSW Food Authority said, pending the results of its investigation into the incident, it may implement additional regulation to the rockmelon industry to ensure compliance with food safety.

If the industry relies on government to set minimal standards, it’s going down the road of the Pinto defense: Meets all government standards, still kills people.

Rockmelon growers are the ones who are going to lose – bureaucrats will still have their salaries and supers – and rockmelon growers need to step up.