This paper is so great, it’s the greatest paper ever: Trump invades peer-reviewed publishing

Wang and Cheng from Nanjing Tech University in China (right, not exactly as shown), call their paper on food safety risk modeling in SpringerPlus, “a great reference for food safety management.”

cheech_and_chong-615781Boasting about academic prowess, at least in the public literature, used to be more subtle.

They have a lot of numerical models about why good people do bad things (to make money) and avoid the simplest solution – market food safety at retail.

But judge for yourself on the quality of so-called scientific scholarship:

In this paper, based on the imbalance of the supply-demand relationship of food, we design a spreading model of food safety risk, which is about from food producers to consumers in the food supply chain. We use theoretical analysis and numerical simulation to describe the supply-demand relationship and government supervision behaviors’ influence on the risk spread of food safety and the behaviors of the food producers and the food retailers.

We also analyze the influence of the awareness of consumer rights protection and the level of legal protection of consumer rights on the risk spread of food safety. This model contributes to the explicit investigation of the influence relationship among supply-demand factors, the regulation behavioral choice of government, the behavioral choice of food supply chain members and food safety risk spread.

And this paper provides a new viewpoint for considering food safety risk spread in the food supply chain, which has a great reference for food safety management.

The conclusion also has some gems:

In this paper, we design a food safety risk spread model from food producer-to-consumer in the food supply chain based on the imbalance of the supply-demand relationship of food. We use theoretical analysis and numerical simulation to describe the

influence and active mechanism of the supply-demand relationship and government supervision behaviors on the risk spread of food safety and the behaviors of the food producers and the food retailers. We also analyze the effect of the awareness of consumer rights protection and the level of legal protection of consumer rights on the risk spread of food safety. The theoretical analysis and numerical simulation result showed that, (1) with the increase in the imbalance of the supply-demand relationship, the risk spread rate of unsafe food appeared the phenomenon of accelerated increasing. Thus stabilize the market supply-demand relationship of food is most important part of government regulatory. (2) the behaviors of government supervision behaviors and strategy choice more significant effect on controlling the risk spread of unsafe food, enhancing the sampling rate of the food retailers, and decreasing the raw material adulteration rate of the food producers. Thus the government should strengthen the many-links supervision of food supply chain. (3) intensifying the awareness of consumer rights protection and enhancing in the level of legal protection of consumer rights effectively decreased the risk spread rate of unsafe food. Thus the government should build effective system of consumer rights protection, and inspire consumer taking legal action to defend their rights and interests when they finding unqualified products. Certainly, this model and numerical simulation also have certain scope of application and limitations, for example the variable design and parameter value selection, and the demand elasticity characteristics of food.